Bring your chilly bin
Bring a clean, reusable chilly bin ready for a day on the water, at the campsite or around the BBQ.
TWO COASTAL UPBRINGINGS. ONE SHARED PURPOSE.
A life on the water. A reason to protect it.
Noah Bramwell
Noah grew up in South Auckland before moving to Nelson and later making Picton home for many years. Working both on the water and beneath the surface throughout the beautiful Marlborough Sounds, he developed a deep connection to the coastline and the life it supports. That work also brought him face to face with plastic pollution in our waterways and ocean. Seeing it first-hand sparked a lasting determination to find practical ways to reduce the plastic entering the places he loves.
Brodie Sergeant
Brodie grew up in Whitianga, where surfing, fishing and diving were part of everyday life. Like Noah, he has spent years working above and below the water, turning a lifelong connection with the ocean into his working life. For both founders, the coast is more than somewhere to spend the weekend—it is where they work, explore and feel at home.
Reel Ice grew from that shared connection and a simple question: why wrap ice in a single-use plastic bag when it can go straight into a chilly bin? We’re building a practical alternative that makes reducing packaging part of an ordinary day out. We can’t solve ocean plastic pollution on our own, but we can give people one less plastic bag to use—and one more reason to refill.
